Yee

Launch Campaign

Gallery

Results

  • 3-month multiplatform campaign (Instagram, YouTube, TikTok)

  • Secured partnerships with 50 influencers with a collective follower reach of 30M

  • Viral growth with CPI $0.10

  • #1 in Social in iOS App Store

  • #3 in Free Apps in iOS App Store

  • Trending in iOS App Store

  • 8M Total views, 3.3M likes, 111K comments, 33K shares

  • ~50 organic YouTube videos

Strategies​

Goals

Boost the number of new installs with a low CPI by starting a viral Instagram, YouTube, and TikTok launch campaign

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