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PicsArt

Brand Identity + Digital Presence

Goals

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Elevate brand perception and increase brand awareness by implementing a creative campaign that resonates with the tech savvy and streetwear loving gen z demographic that and users could redeem items using an in-app virtual currency. 

Strategies

Results

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  • 4-part weekly trend campaign (in-app, PicsArt blog, Instagram, YouTube)

  • Increase user engagement by 33% and boosted revenue by 34%

  • 75 trend blogs

    • Web: 120K pageviews each

    • In-app hashtags: 500K-4M views total

    • Instagram: 375K likes total

    • YouTube: 6M views total

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