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PicsArt
Brand Identity + Digital Presence












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Goals
Elevate brand perception and increase brand awareness by implementing a creative campaign that resonates with the tech savvy and streetwear loving gen z demographic that and users could redeem items using an in-app virtual currency.
Strategies
Results
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4-part weekly trend campaign (in-app, PicsArt blog, Instagram, YouTube)
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Increase user engagement by 33% and boosted revenue by 34%
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75 trend blogs
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Web: 120K pageviews each
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In-app hashtags: 500K-4M views total
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Instagram: 375K likes total
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YouTube: 6M views total
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