Monkey

Monkey Famous

Goals

Boost the number of new installs by building a viral feature in the app that lets users fake FaceTime with celebrities and share on social media to fool their friends

Strategies​

Results

  • New user signups increased by 88%

  • DAU boosted by 65% 

  • iOS App Store Ranking: #5 in social US, #1 in social Denmark, #1 in social Philippines, #3 in social France

  • 22 organic viral videos on TikTok with over 10M views

  • Partnerships with 15 YouTube influencers for 15 videos on with a combined 20M views 

  • 145 organic videos on YouTube

  • 250 organic tagged photos on Instagram 

  • Monkey app conversation started in comments sections of videos

Gallery