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Monkey
Monkey Famous
Goals
Boost the number of new installs by building a viral feature in the app that lets users fake FaceTime with celebrities and share on social media to fool their friends
Strategies
Results
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New user signups increased by 88%
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DAU boosted by 65%
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iOS App Store Ranking: #5 in social US, #1 in social Denmark, #1 in social Philippines, #3 in social France
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22 organic viral videos on TikTok with over 10M views
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Partnerships with 15 YouTube influencers for 15 videos on with a combined 20M views
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145 organic videos on YouTube
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250 organic tagged photos on Instagram
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Monkey app conversation started in comments sections of videos
Gallery
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