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Monkey

Merch Drop Campaign

Goals

Elevate brand perception and increase brand awareness by implementing a creative campaign that resonates with the tech savvy and streetwear loving gen z demographic that and users could redeem items using an in-app virtual currency. 

Strategies

Results

  • 8 month campaign

  • 8 sold out merch drops with collaborations with 8 well known and up and coming designers

  • Week of drop DAU increased on average 42%

  • Secured 34 influencer partnerships on IG with a collective following of 8M and 42 total posts shared

  • Instagram: followers increased 103%, tagged photos (organic UGC) increased 110%, story mentions (organic UGC) increased 110%

  • 105% increase in DMs from influencers wanting to work with the Monkey brand

  • Strengthening of the Monkey Stan community