


Gallery

Monkey
Merch Drop Campaign
Goals
Elevate brand perception and increase brand awareness by implementing a creative campaign that resonates with the tech savvy and streetwear loving gen z demographic that and users could redeem items using an in-app virtual currency.
Strategies
Results
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8 month campaign
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8 sold out merch drops with collaborations with 8 well known and up and coming designers
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Week of drop DAU increased on average 42%
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Secured 34 influencer partnerships on IG with a collective following of 8M and 42 total posts shared
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Instagram: followers increased 103%, tagged photos (organic UGC) increased 110%, story mentions (organic UGC) increased 110%
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105% increase in DMs from influencers wanting to work with the Monkey brand
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Strengthening of the Monkey Stan community


