Increase new installs by creating a feature that displays unique user insights based on usage. Give partial display to all users and allow full access to all stats when they share on social media. Build awareness by running a multi-platform influencer campaign to share the new feature in the app including YouTube and Instagram.
Top 5 social app
New installs increased by 60%
Secured partnerships with 60 influencers (YouTube and Instagram)
2M YouTube views
500K Instagram impressions