Monkey

Instagram Contest

Goals

Increase the number of new installs and increase awareness about the new Monkey Famous feature by launching a contest on Instagram

Strategies​

Results

  • 2 week contest expanded to 1 month due to positive results

  • New installs increased 22%

  • DAU increased 35%

  • ~2K contest submissions

  • Instagram: followers increased 25%, tagged photos (organic UGC) increased 185%, story mentions (organic UGC) increased 95%

  • Strengthening of the Monkey Stan community

Gallery