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HOLLA

Brand Identity + Digital Presence

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Goals

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Elevate brand perception by developing and implementing virtual and in-person brand awareness and growth campaigns that resonate with college-aged demographic

Strategies

Results

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  • Established social media presence, tone of voice, brand identity

  • Brand Awareness:

    • Developed and led a 12-week college internship

    • Hosted an in-person launch event on UCLA campus

    • Designed and shipped out HOLLA merch to influencers and interns

  • Growth Campaigns YouTube Fan Meets

    • Managed 20 influencers resulting in 38% boost in new installs and over 2M YouTube views

  • Growth Campaigns Push Notifications

    • Developed copy for push notifications resulting in on average 25% open rate​

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