Increase usage of the new Moments feature by building a creator program to serve as the foundation and as examples for the rest of the Monkey community on how to use this feature.
3 month campaign
Overall Moments usage increased 34%
Program included 1K creators who posted over 50K Moments in the app
Opened up opportunities with brand new creators via cross promotion on Instagram
75% increase in DMs from influencers looking to join the program