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Monkey
Creator Program
Gallery
Goals
Increase usage of the new Moments feature by building a creator program to serve as the foundation and as examples for the rest of the Monkey community on how to use this feature.
Gallery
Strategies
Results
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3 month campaign
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Overall Moments usage increased 34%
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Program included 1K creators who posted over 50K Moments in the app
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Opened up opportunities with brand new creators via cross promotion on Instagram
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75% increase in DMs from influencers looking to join the program




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