Monkey

Creator Program

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Goals

Increase usage of the new Moments feature by building a creator program to serve as the foundation and as examples for the rest of the Monkey community on how to use this feature.

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Strategies​

Results

  • 3 month campaign

  • Overall Moments usage increased 34%

  • Program included 1K creators who posted over 50K Moments in the app

  • Opened up opportunities with brand new creators via cross promotion on Instagram

  • 75% increase in DMs from influencers looking to join the program