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Monkey

Clout Type Quiz

Goals

Elevate brand perception and increase brand awareness by creating an innovative and immersive e-commerce experience in the in-app merch store via a multidimensional and interactive personality type quiz.

Strategies

Results

  • 8-month campaign

  • 102K completed quizzes

  • DAU increased 35%

  • Reselling of clout goggles on 3rd party sites (e-bay and grailed)

  • Secured 34 influencer partnerships on IG with a collective following of 8M and 42 total posts shared

  • Instagram: followers increased 103%, tagged photos (organic UGC) increased 110%, story mentions (organic UGC) increased 110%

  • 105% increase in DMs from influencers wanting to work with the Monkey brand

  • Strengthening of the Monkey Stan community