Goals

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Elevate brand perception and increase brand awareness by creating an innovative and immersive e-commerce experience in the in-app merch store via a multidimensional and interactive personality type quiz.

Strategies

Results​

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• 8-month campaign

• 102K completed quizzes

• DAU increased 35%

• Reselling of clout goggles on 3rd party sites (e-bay and grailed)

• Secured 34 influencer partnerships on IG with a collective following of 8M and 42 total posts shared

• Instagram: followers increased 103%, tagged photos (organic UGC) increased 110%, story mentions (organic UGC) increased 110%

• 105% increase in DMs from influencers wanting to work with the Monkey brand

• Strengthening of the Monkey Stan community